In reaching second place, the Rutgers Business School students outperformed teams from Bucknell University, La Salle University, Penn State, Rider University, Seton Hall University, University of Florida, University of Illinois and Villanova University. Their competition winnings, a total of $2,000, will be designated to support student scholarships.
At the Johnson & Johnson Case Competition national finals, Rutgers Business School was represented by Finance major Brooke Chuang of Holmdel, New Jersey (class of 2008); Finance and Economics major Roseita Monteiro of Roselle, NJ (class of 2009); Marketing and Management major Jeff Moya of Morris Plains, NJ (class of 2009); and Finance and Math major June Oller of Jersey City, NJ (class of 2009).
Rutgers Business School Finance and Economics Department Professor Francis Ng served as Faculty Advisor to the winning team. Said Joe Markert, Adjunct Assistant Instructor of Management and Global Business, “This year's team showed a dedication and focus normally associated with a more mature team. The students presented a well-organized and thoughtful presentation and answered a series of challenging questions from the judges, all without notes or hesitation.”
Through its annual case competition, Johnson & Johnson aims to educate the student community about an important disease state, and seeks to stimulate the students’ thought processes on strategic actions towards innovation, progress and ultimate solutions for these medical problems.
This year's case served as a vehicle for educating student competitors on issues impacting the oncology market. While choosing among three very different options, students were required to select the best strategic and innovative opportunities, to both improve the lives of cancer patients and sustain company growth. The three options included: 1) Investing R&D dollars to gain approval for a new indication for anemia related to chemotherapy treatment; 2) Acquisition of a medical device company with innovative products including a noninvasive breast biopsy system; 3) Invest in a new breakthrough skincare technology which helps prevent skin cancer. The team chose option two, opting to create a vacuum-assisted breast biopsy for Johnson & Johnson.
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About Rutgers Business School–Newark and New Brunswick
Rutgers Business School-Newark and New Brunswick is an integral part of one of the nation’s oldest, largest, and most distinguished institutions of higher learning: Rutgers, The State University of New Jersey. It has been accredited since 1941 by AACSB International–the Association to Advance Collegiate Schools of Business — a distinction that represents the hallmark of excellence in management education. Today, Rutgers Business School is educating more than 4,000 undergraduate and graduate students at two main campuses in New Jersey as well as six satellite locations in New Jersey, China, and Singapore. Steeped in academic excellence, with a distinguished faculty and a corps of over 25,000 successful alumni, Rutgers Business School is highly ranked by the Financial Times, U.S. News & World Report, Business Week, and The Wall Street Journal, and is recognized as among the top three business schools in the New York City metropolitan area. For additional information, visit www.business.rutgers.edu.
Media Contact: Bridget Daley
973-353-5177
E-mail: bdaley@business.rutgers.edu
